Related Articles ( promotional deception )
The Impact of Consumer Perception of Electronic Promotional Deception through Social Media Platforms on Brand Benevolence and Brand Competency
The aim of this study is shed light on a new phenomenon which is deceptive promotion through social networks. This study aims to test if the consumers perceive this deceptive promotion and effect of this on trade mark perceptions and competences. The community of this study was formed from all the students ...